News & Trends, New Feature

9 Min Read

Introducing The MultiPass

July 8 2022

The decentralization of things calls for a rethinking of ownership. Specifically, our relationship to the data we create online. Every day we are uploading sensitive information about ourselves including but not limited to, our opinions, and our deepest darkest thoughts. All of this information is being sent to computers we have no control over. The passwords, the screenshots, the private videos…many of them are accessible by people we know nothing about. 

The illustration below shows what happens when you send a post to Facebook or similar. The file (data) leaves your computer and gets uploaded to a computer (server) that Facebook has access to. 

Blockchain networks add distribution, self-governance, and immutability to this mix.There is no ‘Facebook’ in the case of a fully decentralized network. Instead, there are you, me, and, others like us who make sure that the data exists and is accessible to the internet if necessary. By mutually helping this data stay online, we together, ensure its survival. 

This opens new possibilities while also begging a ton of new questions. I generally like to understand the dynamics of how things work by digging into these questions. 

Can our data live on forever?

It is technically possible, and now ever more likely, given that more and more data is being decentralized, it would allow for the preservation of data for a long period of time, or at least, until another, perhaps better technology comes along. In this post, I'm looking through the lens of the Bitcoin Blockchain. One key attribute of Blockchain data is immutability which means it is a database that can not be modified after something is entered. Furthermore, the network has only gotten stronger since inception as more and more people join the Blockchain, this further adds to its resilience. By having more people securing the network, the odds of the network failing goes down with every new participating member.

How does this impact NFTs?

NFTs are possible solely because of the Blockchain, and serve as a sticking point to centralized data. They are data hidden behind files specifically created to be unique and trackable across the internet. They are cryptographically encoded and then put on the Blockchain.

NFTs are sold directly from creator to collector. This dynamic instantly levels the playing field for all involved. The catalyst for NFTs can also be tied to the fact that they are programmable. Engineers can create complex apps with code and that means we can unlock those apps only when someone own specific NFTs. NFTs serve as the perfect key to gated interaction between creators and consumers and yet the technology for this is still generally missing from web3 (the decentralized web). The market has the “NFT JPEG” thing down but that JPEG should actually DO SOMETHING. If we know that NFTs can be programmed to do things or unlock content, Where do we go to make them do those things? 

At HeyLayer, we are focused on unlocking web3 for the early majority. Not necessarily the early adopters or innovators but the majority of early users. We believe that NFTs are a key part of the future of data ownership but can’t live up to their true potential unless non-crypto folks can get in too. We need to be able to use NFTs in the literal sense. 

Meanwhile, the creator economy is booming. We see creator-friendly platforms like Substack and Gumroad doing well as influencers and thought leaders are able to monetize by providing value to their communities. These experiences are generally protected, and only visible after a consumer pays for access. This strategy is called gated content and it is getting more and more popular. With all that said, last I checked none of those companies' data was managed by or recorded on the Blockchain.

Enter MultiPass...

A MultiPass is an NFT that also contains unlockable "gated" content.  

We specifically decided to build a mobile app because 1) we believe unlockable content should be accessible and 2) unlockable content should be a joy to consume. Nothing is more accessible than our phones. We already use our phones to pay for things, access media content, and interact with brands and creators we love. 

The MultiPass app serves as a delivery mechanism so that owning an NFT means more than just having a profile picture. Visually we made the app look like a passport. The idea is that a single NFT can unlock a world of possibilities, but when you start to collect them, a tapestry of memories will emerge. The ability to go to one place for all the things we love creates multiple layers of possibilities, powered by the Blockchain — which is why we call our app MultiPass.

Let's look at just three potential use cases of the MultiPass:

  1. Ticketing
    I can sell an NFT for $100. The NFT represents the ability to go to a specific concert. The unlockable can be the QR code that gets me inside the actual event. All I need is the MultiPass app to access it. 

  2. Community
    I can sell an NFT for $100. The NFT represents the ability to access community-based merchandise. The unlockable is a link to claim free community merch. 

  3. Additional Content
    I can sell a piece of digital art for $100 which will give ownership of the art to the new owner. The unlockable is “the making of" a video documentary.

The multipass simply adds the utility that NFTs have been waiting for. We envision many use cases of the multipass and are excited to experiment with creators and organizations alike who want to leverage the power of NFT utility in a super simple way. 

The MultiPass app is LIVE and available for download FREE on Apple’s iOS App Store. 


If you have a community that would be a good fit for the MultiPass, we’d love to chat. Join us in our discord or message me directly at

- To Infinity and Beyond!

Topics:   News & Trends, New Feature